Many photographers choose to fast track the editing process by exploiting automated photoshop plugins, similar to those apps found on your mobile designed to give you that perfect Instagram selfie.
At first glance these time-saving plugins appear to do a half decent job at magically transforming the portraits… however, on closer inspection and especially once printed for large scale wall art, you soon notice that all skin detail has been softened to a rather characterless plastic mush.
Our particular taste for retouching is considerably more subtle. We believe that our clients deserve professionally hand edited portraits that actually physically resemble their child, we celebrate the detail! This lighter and considerably more involved touch does come at a cost though… time, plus at a risk of sounding pompous… skill.
Subtle, restrained and professional retouching not only removes non-permanent blemishes that would otherwise distract from a child’s natural features, but is also a fantastic opportunity for an artistic photographer to add another layer of creativity to their already unique style and approach.
Our rule of thumb means permanent features stay untouched such as moles, birthmarks, scars etc, but bogeys, snot and slobber are not a good look, especially not magnified in your feature piece above the fireplace!